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Our Story

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Haelee developed low self-esteem and anxiety due to being bullied when she was 7-years-old. Her bullying included multiple attempts on her life, sexual assault, physical assault, and the spreading of sexually perverse rumors. Haelee suffered with the ill effects of that trauma from the time that she was 7 until 12-years old. She decided that she did not want to be that person anymore in May of 2020. She resultantly took steps to overcome it by writing her first book, The Rules of a Big Boss: A book of self-love. This award winning book is a manual for maximizing higher self-esteem. Haelee published it with the assistance of her Dad, Dedrick on June 25, 2020. Her purpose in writing it was to help prevent others from going through what she experienced at such a tender age. 

You can grab a copies of The Rules of a Big Boss in Haelee's store and several major retailers (E.g. Barnes and Noble, Books-A-Million, Target, or Walmart). Those of you that live in the Greensboro area can grab copies it in and their other books from Ben's Boyz. Please ask for Sherricka Carpenter-Stanley upon entry and let her know that Dedrick and Haelee sent you for an added smile. Please be sure to try one of their homemade deserts too. 

Haelee also shared with Dedrick that she wanted to be a fashion designer when she grew up. He retorted, "Why not now? You can design products that support your book. Doing that might help increase your book sales and vice versa" She thought, "Why not" and she commenced  designing clothing, shoes, and accessories with the intent of improving self-esteem across the globe. Here she is only 14-years-old and she's a published author, publisher, style influencer, motivational speaker, blogger, spokesgirl, and small black owned business.

Our Ethos

Our Mission

We will elevate and empower children, teens, adults, and families across the world.

Our Vision

We will bolster self-love and self-esteem through our books, clothing, accessories, programs, services, and partnerships.

Our Tagline

Forged by Fire

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